As concept partner and architect, BINST ARCHITECTS is particularly proud of the recent inauguration of the new outdoor experience concept 'Renson outdoor - NOA'.
Along the international E17 motorway link at Kruisem/Nazareth, a highly distinctive landmark symbolising Renson's international outdoor ambitions has emerged in recent years under the name Noa.
Conceived as a floating XXL garden pavilion, the 380m long project forms a 'linemark' in which the various outdoor atmospheres can be seen from the motorway. The warm and earthy tones of the two canopies form the linear frame within which five façade elements provide a sample of the outdoor experience that Noa aspires to. A strong statement where each façade section was designed and developed specifically for this project, and where meticulous detailing and thorough R&D were the shared ambition for Renson and Binst Architects. The result is a striking strip that shows itself to the passing drivers with a controlled dynamism thanks to the ever-changing light and alternating material fragments.
Behind this billboard lie the showroom, training rooms, conference facilities, offices and production as well as the particularly impressive inspiration park. Architecture and landscape interiors merge into one where experience is paramount and visitors can sample the full range of Noa partners. Within the masterplan vision of Binst Architects, the various partners worked towards a holistic concept in which interior and exterior merge and a consistent use of materials enhances the natural atmosphere. From the moment of driving onto the site, the cards of scenic experience and architectural quality are drawn in full, immersing the visitor in a dream world of luxury and opportunities.
Outdoor living is all about total experience and the new site exudes that on every level!
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