Recently I stumbled across a blog by a young clarinetist named Zach Manzi, about his adventures in the world of classical music.
I was initially drawn in by the title of his most recent post, “This Is Why I Ended My Career in Classical Music.” Then I lingered to read earlier posts on audience experience, marketing, and live streaming. Finally I watched his TEDx Talk, “I’m Not Talking About Classical Music.”
Here’s his blog. And here’s his TEDx Talk. See what you think.