AFE Newsletter

Research, Resources, and News

February 2023 Issue

Featured Articles

Introducing Friends of Floral

We are excited to launch our brand new Friends of Floral monthly-giving program! Join this prestigious group of forward-thinking, passionate industry members who support AFE with a monthly recurring donation. Learn about the impact you can make by becoming a Friends of Floral supporter! For just $25, less than the cost of a small floral arrangement each month, you can help us fund the future of floriculture.

Become a Friend of Floral »

Daily Light Integral (DLI) Map Website & Free Resources

Daily Light Integral (DLI) Maps display the ambient light delivered daily during each month across the U.S. Growers and educators, take advantage of this free resource to track changes in light month-to-month or to demonstrate the importance of light management to students! Funded through AFE, this resource is available through an interactive online map and a free poster.

Suntory Flowers Glam Up the Grammys

Two weeks ago, Suntory Flowers delivered beautiful blooms to the red carpet with Tu Bloom of Bloom Designs, Inc., the official botanical artist for the Grammys. Learn more about the beautiful flowers at this event, see more photos, and learn about Suntory’s “Dream Big!” Scholarship through AFE.

Uplifting Arizona Florists Through Continued Education

Renee’ Potter of Fred’s Flowers in Tempe, Arizona, is the recipient of the 2023 AFE Retail Florist Continued Education Travel Grant! This grant allows retail florists in Arizona to pursue continued education at a national event. Read more about this year’s recipient and her plans to travel to AIFD Symposium in Chicago this year!

Memorial Tribute Established for Nicholas I. Paul

We are sad to announce the passing of a major industry leader, Nicholas Ignatius Paul of Paul’s Wholesale Floral Company. His family, Georgianna and Dennis Paul, has established a Memorial Tribute in his honor. Learn more about his legacy and consider a contribution in his memory.

Calling All Students & Faculty!

Mark your calendar for our approaching application deadlines! Apply for our Vic & Margaret Ball and Mosmiller Intern Scholarship Programs to gain hands-on (paid!) experience in the floral industry. Institutions that offer floral design programs, apply for our James & Helen Phillip Floral Design Grant!

Apply for Internships »

Apply for Phillip Grant »

Upcoming Webinar

Success with Vegetative Unrooted Cuttings

Speaker: Dr. Jim Faust, Clemson University
Moderator: Michael Wijesinghe, Bell Nursery
Tuesday, February 28th, at 1 PM EST

Sponsored By:

Successful greenhouse production starts in propagation. This webinar will explore the essential techniques for the successful propagation of unrooted cuttings starting the moment the cuttings arrive at your business. Handling methods, sticking protocols, rooting hormones, mist control, and the propagation environment will all be discussed in detail.

Click Here To Register »

Industry News & Events

AFE Career Center

Featured Career Advice: Virtual Networking: Making Connections Online

The American Floral Endowment is the industry's trusted source and catalyst for floriculture advancement through funding of innovative research, scholarships, internships, and educational grants that best serve the dynamic needs and demographics of all industry sectors. Help AFE continue to support floriculture programs now and in the future.