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In This Issue

By the Numbers

As of February 28:
130 Provider Company Members
10 Associate Members
42,712 Evaluators
5,555 Facebook Followers
3,880 Members of IC Facebook Group

Keep Up With Us

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MSPA Communities

Are you looking for sample agreements or feedback? Or do you have a great resource to share? If so, be sure to check out the MSPA Communities. This is a platform for you, the providers, to share and garner information from other providers. No shoppers have access to this benefit, so you can speak as freely as you deem necessary. Whatever you put into the forum, you will get back. You can check in once a month and reply to a message. Or you can watch each topic and receive notification of new posts and follow up with those.
Access The Communities Here

Advertising and Sponsorship Opportunities

If you have been considering advertising on the MSPA website or in The Minute, now is the time! Rates are lower than previous years and reporting has been expanded.
 
Michelle Romero (mromero@hqtrs.com) at MSPA Headquarters is ready to take your call or email. Don’t miss out on these opportunities!
Thanks to our first Annual Sponsor:

MSPA Branding Reminder

You are a member of one of the most powerful and influential organizations in the customer experience industry. To capitalize on this and in support of the name change to the Mystery Shopping Professionals Association from the Mystery Shopping Providers Association, the Global Advisory Board has implemented new brand standards. All three MSPA organizations (Americas, Asia/Pacific and Europe/Africa) are asked to use the new brand standards to create a uniform look globally.

We know that some of you use the MSPA logo as a part of your auto signature and on your websites announcing your membership in the organization. Thank you for your support! To get the new logos click here. You’ll also learn how to use the new logos when you click. When you are updating your auto signatures and websites, please be sure that all references to North America are removed.

We hope to review all member websites by the end of the quarter to be sure the proper changes have been made and we’ll be happy to help you and/or your webmaster if you need our assistance.
 
“A brand's strength is built upon its determination to promote its own distinctive values and mission.” - Professor Jean-Noel Kapferer, (Re)Inventing the Brand (2001)

Do You Do Business in Europe?

May 25th is the implementation day for GDPR! The EU General Data Protection Regulation (GDPR) was designed to harmonize data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organizations across the region approach data privacy. The key articles of the GDPR, as well as information on its business impact, can be found here.
Copyright © 2018 MSPA Americas, All rights reserved.


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