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SMANA Summer 2017 Newsletter
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Letter from the President

Dear SMANA members,

It was wonderful seeing many of you at the World Social Marketing Conference in Washington, DC in May. It was a busy conference--SMANA honored North American social marketers for their contribution to the field and the SMANA board held its first strategic planning meeting. Check out the North American award winners in the SMANA Events Recap section below, and stay tuned to learn more about SMANA's strategic plan in our next newsletter.

If you weren't able to attend the conference, I hope we see you at an upcoming SMANA networking event. Research shows that you are happier when you have social support from friends and colleagues. Unplug and network with other behavior change agents in your city who are working to solve some of society's biggest issues. See a list of events in the SMANA 2017 Networking Events section below.

SMANA is turning one! As we celebrate our one-year anniversary, some of you will receive an email to renew your annual membership. As always, email us if you have questions, comments, or want to get involved in making SMANA the best organization for you to advance behavior change for social good!

Kelley Dennings

President, SMANA

SMANA Updates
SMANA Website Gets a New Look: Stop by our page to see how we’re continuing to grow our content and resources to best support you! Some of the latest features to our website include a schedule of upcoming events and links to social marketing resources from around the world.
News

SMANA is partnering with the American Public Health Association (APHA) to declare 2017 the Year of Climate Change and Health. Join us in driving action to address the rising rates of climate-related health issues like asthma and allergies, respiratory disease, cholera, Zika, malaria, dengue, and more. Help spread the word by sharing messages and materials from APHA's digital toolkit on your social media!

Welcome to SMANA

New Board Members: SMANA’s board of directors are the foundation of our organization and play a significant role in providing you with opportunities to grow as a behavior change agent. We are excited to welcome our newest board members who bring a wealth of industry knowledge and experience to the team. Meet our board members.

Get involved with SMANA!

Meet an External Affairs Committee Member:
Danielle Lewald is a Master of Public Health candidate with a concentration in social marketing at the University of South Florida. In addition, Danielle is a Project Consultant at the Florida Institute for Health Innovation where she supports projects focused on improving children’s oral health and engaging health professionals in climate resilience efforts in South Florida. She helps cultivate and craft content for the SMANA newsletter. We're looking for witty writers and MailChimp gurus to join the newsletter team! If that’s you, please email SMANAExternalAffairs@gmail.com 

Social Marketing Event Recaps
Photo credit: World Social Marketing Conference, photographer Carole Douglis, cdouglis@gmail.com. Pictured from left to right: Melissa Taylor, partner and managing director at Porter Novelli; Craig Lefebvre, North American Highest Achieving award winner; and Kelley Dennings, SMANA president and director of social marketing at Action Research.

5th World Social Marketing Conference and Award Ceremony

Global thought leaders, practitioners, academics, policy makers, and researchers came together from May 16 to 17 in Washington, DC to exchange ideas and best practices during the world's largest gathering of behavior change professionals.

During the conference's awards ceremony, we were pleased to present the North American Highest Achieving awards to people from across the region who have paved the way for social marketing's future. The following individuals are active SMANA members and leaders in the industry. We thank them for their support and their unwavering commitment to advance behavior change for social good.

+Carol Bryant
+Jay Kassirer
+Craig Lefebvre
+Doug Mckenzie-Mohr
+Mike Newton Ward

Click on their names to discover their many accomplishments. Words cannot describe our appreciation. Three cheers!

SMANA 2017 Networking Events:

  • Raleigh/Durham/Chapel Hill: June 19; 5-6:30 p.m. at the Scrap Exchange, 2050 Chapel Hill Road, Durham, N.C. 27707. Register here.

  • San Diego: June 29; 6-7:30 p.m. at La Pinata-Old Town, 2836 Juan Street, San Diego, Calif. 92110. Register here.

  • New Orleans: July 10; 4-5:30 p.m. at Handsome Willy's Bar, 218 S. Robertson, New Orleans, La. 70112. Register here.

  • Denver: July 13; 2-4 p.m. at EPA Region 8 office building, Big Horn room, 1595 Wynkoop Street, Denver, Colo. 80202. Register here.

  • Washington, D.C.: July 18; 6-7:30 p.m. at Make Offices, 1200 18th Street NW, Washington, D.C. Register here.

  • New York City: Sept. 14;  6-7:30 p.m. at PCI Media Impact, 777 United Nations Plaza # 501, New York, N.Y. Register here.   

Coming soon: Tampa, Fla.; Atlanta, Ga.; Baltimore, Md.


Pacific NW Social Marketing Association (PNSMA) Event:

PNSMA hosts quarterly forums, intended to bring together social marketers in the region to discuss "wicked problems" that social marketing can and is working on. Join us this summer for our next quarterly forum on the timely topic of Wildfires

  • Seattle: July 11; 11:30 a.m.-1 p.m. at C+C in downtown Seattle, 1011 Western Avenue, Suite 702. Register here.

Webinars: 

SMANA membership offers you FREE access to the International Social Marketing Association’s (iSMA) webinar series. Here’s what’s coming up:

  • July 18/19: Socio-Psychological Levers for Improving Women's Health and Well-Being with Joy Parkinson (Australia)

Ask the Expert Series

Do you wish you had a social marketing expert at your fingertips that you could bounce ideas off of? SMANA members are invited to join our second Ask the Expert event where you can participate in a live Q&A session with an experienced social marketing professional. Take advantage of this unique opportunity to gain valuable insights and improve your social marketing knowledge base.

Our featured expert is Mike Newton-Ward, an accomplished social marketer with 20 years of experience incorporating social marketing approaches to state, federal, and international government and nonprofit organizations. He is also one of the founding members of SMANA.

Date/Time: July 13, noon-1:30 p.m. ET (9 a.m.-10:30 a.m. PT)

To register, complete this form: https://goo.gl/forms/HIGoJRkMJURWtcNk2. Please note that Ask the Expert events are reserved for SMANA members only.

Examples of questions or topics include:

  • Practitioners asking about theory
  • Students asking about career prospects
  • Questions about experts’ material and experience
  • Professionals asking about strategy

SMANA member Brian B. participated in our first SMANA Ask the Expert event and said, “Having the opportunity to ‘pick the brains’ of a social marketing expert like Nancy Lee was worth the price of my SMANA membership! She gave me the name of an existing campaign of which I was unaware, and that campaign has given me some really good ideas for our local initiative…”  

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